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7 Top Corporate Event Management Companies in India

Are you seeking to orchestrate an unforgettable corporate event? Look no further! In the bustling landscape of corporate events, the right event management company can make all the difference. From conceptualization to execution, their expertise can elevate your event from ordinary to extraordinary.

Choosing the right event management company is not just about convenience; it’s about ensuring the success and impact of your event. According to a survey by  Harvard Business Review, 95% of people said that face-to-face meetings are essential to building long-term business relationships. With so much at stake, it’s essential to partner with a company that not only meets but exceeds your expectations.

In this comprehensive guide, we promise to spotlight the top 7 corporate event management companies in India. These companies have distinguished themselves through their expertise, creativity, and unwavering commitment to excellence. Whether you’re planning a large-scale conference or an intimate corporate retreat, our curated list will help you navigate the realm of corporate event management with confidence and clarity.

Importance of Expert Event Management

Corporate events are not just gatherings; they are opportunities for brands to shine, leaving a lasting impression on clients, stakeholders, and employees alike. A well-organised corporate event can significantly enhance brand reputation and contribute to overall business success. According to a study by Bizzabo, 80% of marketers believe that live events are critical to their company’s success, highlighting the profound impact of events on brand recognition and customer loyalty.

However, orchestrating a successful corporate event is no easy feat. It involves a myriad of tasks, from venue selection and logistics planning to guest management and entertainment coordination. The complexities involved in managing corporate events can quickly overwhelm even the most seasoned professionals. 

This is where professional assistance becomes indispensable. Event management companies specialise in navigating these complexities with finesse, ensuring seamless execution and memorable experiences for all stakeholders involved. Their expertise extends beyond logistics; they bring creativity, innovation, and strategic thinking to the table, transforming visions into reality. 

By entrusting your event to a reputable event management company, you can rest assured that every detail will be meticulously planned and flawlessly executed, allowing you to focus on your core business objectives. As we delve deeper into our exploration of the top corporate event management companies in India, it becomes increasingly evident that their expertise is indispensable in today’s competitive business landscape.

What Makes a Top Event Management Company?

When evaluating event management companies, it’s essential to consider several key factors that distinguish the best from the rest. These criteria serve as benchmarks for assessing expertise, creativity, reliability, and overall excellence in event management.

  • Expertise: The best event management companies excel in planning and executing events flawlessly. They handle logistics, coordinate vendors, manage budgets, and minimise risks efficiently. Look for companies with a proven track record of managing various events successfully.
  • Creativity: Top event management companies are known for their creativity. They bring innovative ideas to make each event unique and memorable. Whether it’s designing immersive experiences, using cutting-edge technology, or creating compelling event themes, creativity sets them apart.
  • Reliability: Reliable event management companies deliver results on time and within budget. They communicate clearly, have transparent processes, and solve problems proactively. Clients can depend on them to ensure a successful event.
  • Industry Recognition: Recognized event management companies have received awards and certifications for their outstanding work. These accolades show their commitment to quality and innovation. Look for companies with a strong reputation in the industry.

By carefully evaluating these key criteria, we have curated a list of the best partners to bring your corporate event vision to life with confidence and success.

Top 7 Corporate Event Management Companies in India

As we explore corporate event management in India, let’s highlight the top 7 companies known for their expertise, creativity, and reliability. These companies offer seamless and memorable event experiences to clients nationwide.

1. JTB India

An image showing JTB India homepage, one of the Top corporate event management companies in India

JTB India redefines corporate event management through Strategic Meetings Management (SMM) solutions tailored to optimise every facet of your organisational gatherings. Leveraging advanced technology and a wealth of expertise, our SMM program empowers businesses to achieve unparalleled efficiency and success in their event planning endeavours. 

We’re at the forefront of transforming corporate event management through advanced technological solutions. Our comprehensive suite of services is meticulously tailored to cater to the diverse needs of our clients, ensuring flawless planning, execution, and optimization of every event. Whether you’re orchestrating a corporate gathering, designing bespoke travel experiences, or streamlining meeting management processes, we leverage the power of technology to deliver unparalleled results. We offer a comprehensive suite of services tailored to diverse client needs. 

Advantages

  • Extensive Industry Experience: With decades of experience in the event management industry, JTB India brings a wealth of knowledge and expertise to every project, ensuring optimal outcomes for clients.
  • Global Reach: With a network of offices and partners across India, JTB India can execute events seamlessly in any location, from bustling metropolises to remote destinations.
  • Innovative Solutions: JTB India is known for its innovative approach to event planning, leveraging cutting-edge technology and creative thinking to deliver immersive and impactful experiences for clients and attendees alike.
  • Modern Technology, JTB Connect: An innovative platform revolutionising event management. JTB Connect offers a range of features including streamlined communication channels, real-time event updates, interactive participant engagement tools, and comprehensive data analytics, empowering clients to plan, execute, and evaluate events with unparalleled efficiency and effectiveness.
  • Personalised Service: JTB India prides itself on providing personalised service tailored to the unique needs and objectives of each client. Our dedicated team works closely with clients from concept development to execution, ensuring every detail is meticulously planned and flawlessly executed to exceed expectations.

Key Features 

  • End-to-End Event Management: JTB India offers comprehensive event management solutions, covering everything from concept development and planning to execution and post-event evaluation.
  • Sustainable Events: JTB India is committed to sustainability and environmentally responsible event management practices. From eco-friendly venue selection to waste reduction initiatives, they strive to minimise the environmental impact of events while maximising their positive social and economic contributions.
  • Dedicated Account Management: Each client is assigned a dedicated account manager who serves as a single point of contact throughout the event planning process, ensuring clear communication and seamless coordination.
  • Commitment to Quality: JTB India is committed to delivering excellence in every aspect of event management, adhering to strict quality standards and best practices to exceed client expectations.

Disadvantages 

  • Our technology JTB Connect is working on adding more integration to offer advanced experience. 

With its sterling reputation, proven track record, and commitment to excellence, JTB India continues to set the benchmark for corporate event management in India.

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2. Percept D Mark

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Continuing our exploration of the top corporate event management companies in India, let’s now turn our attention to Percept D Mark. Renowned for its innovative approach and stellar track record, Percept D Mark has carved a niche for itself in the competitive landscape of event management. They specialise in crafting bespoke event experiences that captivate audiences and elevate brands to new heights. 

Advantages

  • Percept D Mark is synonymous with creativity, consistently pushing the boundaries of event design and execution to deliver unparalleled experiences that leave a lasting impression.
  • With a vast network of industry contacts and strategic partnerships, Percept D Mark has access to top-tier vendors, corporate event venues, and talent, ensuring seamless collaboration and flawless execution.
  • Percept D Mark offers a comprehensive suite of services, including event planning, production, logistics, branding, and marketing, providing clients with a one-stop solution for all their event needs.

Disadvantages

  • Due to their sterling reputation and track record of success, securing the services of Percept D Mark may require booking well in advance, especially during peak event seasons.
  • While Percept D Mark delivers exceptional value and quality, their premium services may come at a higher price point compared to some competitors, making them less accessible to budget-conscious clients.

3.  Wizcraft

An image showing Wizcraft homepage

With a legacy of excellence and a reputation for innovation, Wizcraft is a name synonymous with unforgettable event experiences. Wizcraft specialises in crafting immersive and impactful events that resonate with audiences and elevate brands to new heights. From grand galas to intimate corporate gatherings, Wizcraft has the expertise and creativity to bring any event vision to life with flair and finesse.

Advantages

  • Wizcraft is renowned for its creative prowess, consistently pushing the boundaries of event design and storytelling to create memorable experiences that captivate and inspire.
  • It boasts an extensive network of industry contacts and strategic partnerships, granting them access to top-tier vendors, venues, and talent. This allows for seamless collaboration and execution of events, ensuring exceptional quality and results.
  • Wizcraft boasts an extensive network of industry contacts and strategic partnerships, allowing them to access top-tier vendors, venues, and talent, ensuring seamless collaboration and execution.

Disadvantages

  • Due to their sterling reputation and track record of success, securing the corporate event services of Wizcraft may require booking well in advance, particularly during peak event seasons.
  • While Wizcraft delivers exceptional value and quality, its premium services may come at a higher price point compared to some competitors, making them less accessible to budget-conscious clients.

4. Wow Events

An image showing Wow events homepage

Wow Events is a force to be reckoned with in the industry. They specialise in curating unforgettable event experiences that leave a lasting impression on attendees and stakeholders alike. From conceptualization to execution, Wow Events takes pride in delivering seamless and memorable events that exceed client expectations.

Advantages

  • Known for their meticulous attention to detail, Wow Events ensures that every aspect of the event is flawlessly executed. 
  • Wow Events prioritizes client satisfaction and works closely with clients to understand their vision, preferences, and objectives. 
  • With a commitment to environmental sustainability, Wow Events integrates eco-friendly practices into their event planning and execution. 

Disadvantages

  • Wow Events’ vendor network may be narrower, potentially limiting options for sourcing supplies, services, and entertainment. 
  • They may face challenges in terms of brand recognition and market visibility. Building a strong brand presence and reputation requires strategic marketing efforts and consistent delivery of high-quality events to garner recognition and trust from clients and stakeholders.

5. Balmer Lawrie

An image showing Balmer Lawrie

Balmer Lawrie is a name synonymous with professionalism and reliability in the industry.

Balmer Lawrie specialises in providing end-to-end event management solutions tailored to the unique needs of each client. From conceptualization to execution, they strive to deliver seamless and memorable event experiences that leave a lasting impression.

Advantages

  • With decades of experience in the industry, Balmer Lawrie brings a wealth of knowledge and expertise to every project, ensuring optimal outcomes for clients.
  • Balmer Lawrie has a widespread presence across India, allowing them to execute events seamlessly in any location, from bustling metropolises to remote destinations.
  • Balmer Lawrie takes an event personalisation approach to event management, working closely with clients to understand their objectives and preferences, and then delivering tailored solutions that exceed expectations.

Disadvantages

  • While Balmer Lawrie delivers exceptional quality and service, their premium offerings may come at a higher price point compared to some competitors, making them less accessible to budget-conscious clients.
  • Due to their standardised processes and protocols, clients seeking highly customised or niche solutions may find Balmer Lawrie’s offerings somewhat restrictive.

6. Cineyug Celebrations

Cineyug Celebrations is a top choice for corporate event management, combining creative expertise, industry experience, and personalised service to deliver outstanding results. With their commitment to excellence and client satisfaction, Cineyug Celebrations continues to set the standard for top corporate event management companies in India.

Advantages

  • The company can leverage its strong ties with the entertainment industry to secure top-tier celebrity appearances and performances for events, enhancing its allure and appeal. 
  • Embracing cutting-edge technology, the company incorporates innovative solutions such as virtual reality, augmented reality, and live streaming into its events, enhancing engagement and interactivity. 

Disadvantages

  • Despite its versatility, Cineyug Celebrations may have limitations in organizing niche or specialised events that fall outside its core expertise. 
  • Delivering events of such high caliber comes at a premium cost, making Cineyug Celebrations’ services inaccessible to budget-conscious clients. 

7. E-Factor Entertainment

An image showing E-factor entertainment homepage

E-Factor Entertainment exemplifies excellence in corporate event management, combining creative expertise, strategic thinking, and meticulous execution to deliver outstanding results. With its commitment to quality and client satisfaction, E-Factor Entertainment continues to be a top choice for discerning clients across India.

Advantages

  • It offers a diverse range of events catering to various interests and demographics. 
  • The company has established a robust network of vendors, suppliers, and partners across India, enabling them to access top-notch resources and services at competitive rates. 

Disadvantages

  • Coordinating various aspects of event logistics, such as transportation, accommodations, and security, can be complex and prone to unexpected issues. 
  • Organizing large-scale events can be financially burdensome, especially considering venue rentals, artist fees, marketing expenses, and other overhead costs. 

Conclusion

Choosing the best event management company can be tough but it’s vital as it can make a huge difference. From ensuring seamless execution to crafting memorable experiences, the right company can elevate your event to new heights. Throughout this exploration of the top corporate event management companies in India, we’ve witnessed the diverse expertise, creativity, and reliability they bring to the table. Each company has its unique strengths and offerings, catering to the varied needs of clients across industries.

As you plan your next corporate event, we encourage you to leverage the insights provided here to make informed decisions. Whether you’re hosting a large-scale conference or an intimate retreat, selecting the right event management company is paramount to the success of your event. That’s where JTB India comes in to enhance and manage your end-to-end corporate event with professionals. Get in touch with us and discuss your needs, objectives, and vision to kickstart the planning process. Make your corporate event a resounding success with the expertise and support of top corporate event management companies in India.

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JTB Meetings & Events Attends Cvent Accelerate Singapore 2024

Singapore, 12 July 2024- As a Cvent Platinum Partner, JTB Meetings & Events*1 was delighted to lend our support by attending the 3rd edition of Cvent’s annual event.

Here are our key take-aways.

Event Highlights

With over 400 attendees, the event was a melting pot of industry leaders, event planners, marketers, and hospitality professionals, all gathering to hear about the latest trends, technologies, and strategies shaping the future of the events industry. The event kicked off with a welcome note by Brian Ludwig, Senior Vice President of Sales, Event Solutions at Cvent. His insights set the tone for the day, emphasising the power of in-person events in generating demand and establishing meaningful connections. Brian highlighted over 7 million events on Cvent’s platform since its inception in 1999, underscoring the unmatched impact of meetings and events in fostering human connection.

Keynote Address

The opening keynote by Simone Heng, a Human Connection Specialist, was a significant highlight. Simone’s engaging talk revolved around the importance of human connections in an increasingly digital world. She emphasised that while AI can serve as a gateway to human connection, it should not and cannot replace the deep, vulnerable interactions that are essential for meaningful relationships. Her insights on the “loneliness epidemic” and its potential impact on the future were particularly thought-provoking.

Data-Driven Insights

A panel discussion titled “Uncover the Story of Your Meetings & Events Data: Insights, Benchmarks, and Best Practices from Experts” featured industry leaders like Adam Piperdy, Founder and Chief Experience Officer of Unearthed Productions, and Kenneth Leong, Executive Director of Marina Bay Sands. Moderated by Will Kataria, Senior Director & General Manager, Asia Pacific of Cvent, this session delved into how data can be leveraged to enhance event personalization, marketing segmentation, and overall attendee experience. The panellists shared practical examples of how data analytics have transformed event strategies, and provided attendees with actionable insights.

AI and Events

The session on “AI and Events: Debunking Myths and Embracing Opportunities for Success” by Harsha Hariharan, Regional Sales Director, Event Solutions at Cvent, was another major draw. Harsha demystified AI’s role in the events industry, highlighting its potential to automate repetitive tasks and enhance creative processes. He encouraged attendees to start small with AI, using it to support internal events before scaling up to more significant, market-facing events.

Tech Tours and Innovation

Participants were treated to two tech tours that showcased the latest innovations in event technology. These tours provided hands-on experiences with cutting-edge tools designed to streamline event management and enhance attendee engagement. The event also featured a session on “The Future of Event Tech: Exploring the Road Ahead,” which discussed futuristic concepts like using turnstiles or footsteps to power sessions within events and 3D printed food for attendees to help reduce food wastage.

Customer Spotlight

The “Customer Spotlight: Enhancing Efficiency and Cost Savings with Event Tech” session, moderated by Valerie Liow, Account Manager at Cvent, featured insights from Yeow Ching Shiong, Senior Manager at SMU College of Graduate Research Studies, and Diana Sani, COO of Chab Events. They discussed the evolution of event technology and its critical role in improving efficiency and customer experience. Key takeaways included the importance of pushing technological limits and providing on-the-spot support to enhance user experience.

Sustainable and Inclusive Event Design

The final session of the day, “Innovative Event Design: Reflecting Brand Values through Accessible, Sustainable, and Inclusive Experiences,” was moderated by Nico Nicholas, CEO of Trees4Travel, with insights from several panellists including Manpreet Kaur, Director of Meetings & Events at Cvent, and Edward Koh, Executive Director of Conventions, Meetings & Incentive Travel Experience Development Group. They explored how event organisers can integrate sustainability into event design without compromising attendee experience. The session also addressed the importance of avoiding greenwashing and ensuring cultural sensitivity and accessibility.The speakers emphasised the need for the events industry to remain humble yet innovative, continuously adapting to new trends and technologies.

The session concluded with a song using keywords that the panellists selected after each question. The lyrics were written during the talk by Christo Alexander and Ze, both from SongDivision, created the melody by asking the moderator to select 3 keys. This was a great way to highlight the importance of harnessing the power of engagement and entertainment. 

Will Kataria wrapped up the day with a poignant analogy; meetings and events are like rice. They are the foundation upon which business is built.

Future Prospects

Looking ahead, the insights gained and connections made at Cvent Accelerate 2024 will propel ongoing innovation and excellence in the global events industry. With a renewed emphasis on technology integration, attendee engagement, and sustainable practices, the foundation is laid for continued growth and transformation in events worldwide.

About JTB Meetings & Events: As a leader in travel, meetings and event management, we are dedicated to providing innovative solutions that enhance attendee experiences and streamline event operations. Our Strategic Meetings Management hub in India serves the APAC region globally, ensuring clients receive maximum value from their event budgets through optimised processes, cost savings, and enhanced service quality. JTB Connect, a cutting-edge event management platform, streamlines workflow, enhances visibility, and ensures compliance, enabling clients to achieve cost savings and mitigate risks while executing flawless events.

Footnote

*1: JTB Meetings & Events is a leading name in corporate meeting & event management and travel technology solutions in the JTB Corp Group.

Contact: 

Udit Mathur
Deputy General Manager | Head of Operations | SMM Business

JTB India
smm.hq@jtbap.com
+91-124-449-7750
https://www.jtb-india.com/ 

Social Media:
LinkedIn: https://www.linkedin.com/company/jtb-india-private-limited 

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Tips to Secure Best Deals for Event Venues and Suppliers

Effective negotiation skills are indispensable in event management. In orchestrating a flawless event, every detail contributes to a memorable experience for attendees. Amidst event planning intricacies, securing an ideal event venue within budget is pivotal. Negotiation, far from a mere skill, emerges as a strategic tool in realizing this objective. Consider the satisfaction derived from securing a venue that not only meets budgetary constraints but also exceeds expectations with additional amenities. Such accomplishments underscore negotiation’s significance in event planning.

In this blog, we explore event negotiation, offering insights and strategies to navigate this domain with confidence. From discerning event venue landscapes to dissecting negotiation principles, we equip readers to secure optimal deals and maximise return on investment. Whether an experienced event planner or a novice, anticipate elevating negotiation acumen and unlocking success in event management.

How to Evaluate and Secure the Best Deal for Your Event Venues

In the current condition, the following are the top features to consider to secure a deal for the corporate event venue. These will also assist you in regaining your track and beginning to find event venues.

1. Destinations and Venues at Your Fingertips

An image showing Destinations and Event Venues at Your Fingertips

Utilising technology in venue sourcing empowers you to achieve your objectives more efficiently than a manual approach. Without technological assistance, narrowing down can become an overwhelming task, despite its necessity. Identifying a venue that fulfils your group’s requirements while fostering the highest level of contentment among attendees is imperative. 

Venue sourcing technology provides you with immense sourcing power by offering an efficient online marketplace. The challenging and exhausting task of searching through dozens of open windows in your browser is unnecessary when you have access to a robust database.

Pro Tip: For any corporate event planner using your account to be aware of the credit available for use over the next 6 to 12 months, it is recommended that your venue search software permits you to filter search results to display cancelled spaces at the top. 

2. Identify Key Suppliers

n image showing Identify Key Suppliers to find best event venues

Thoroughly researching and identifying the suppliers whose contributions are critical to the success of your event is a key step. This includes marketing agencies, platform providers, content creators, technical support personnel, and third-party services. Compiling a list of prospective suppliers who can fulfill your requirements through research will give you confidence in your decision-making process.

Learn how JTB India can optimise your negotiation strategy for event success!

3. Establish an Event Profile

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Your corporate event and meeting profile will include a list of desired amenities from the venue. It establishes expectations and determines and specifies all the information you need from a supplier.

Submission

You should include the event venue’s submission requirements in the Request for Proposal (RFP). These include the proposal deadline, method of return, and anticipated decision date.

Timing

The occurrence’s time and date should be specified. Include the time at which attendees are required to arrive at the venue in advance of the occasion.

Event

This section of your RFP is the most vital factor. It is where every event detail should be included. Several noteworthy elements of information include:

  • Nature of the event
  • Structure of the event
  • Subject, outline, and ideals of the occasion
  • Pictures depicting past events or any other pertinent historical information would assist.
  • Ambiance and design preferences of any kind
  • Social media handles and your event page

Audience

Because it involves the demographics (characteristics such as age, gender, and occupation) of your intended audience, your RFP should specify the number of attendees you expect at the event.

Conference Room

It includes the required room dimensions, the pre-function area, and the room by the anticipated number of attendees. Request the venue’s floor plan and information on the availability of a green room (a room where performers, speakers, or guests can relax before or after their appearance). This will assist you in organising your event-related materials and setting up the space for the occasion.

Food and Beverage

In this section, specify the amount allocated for catering expenses and the variety of refreshments offered to the attendees. Please also ensure to specify any meal preferences or dietary restrictions that may be present.

WiFi, Technology, and Audiovisual

Specify the equipment and AV configuration specifications for the room. Also, specify whether you require WiFi connectivity and any other technology.

4. Send Your eRFPs in a Flash

An image showing Send Your eRFPs in a Flash

You have completed your preliminary research by selecting several hotels and conference centres that meet your requirements. Thus, narrow your options to one or two destinations. As a result of your research, you should now have a shortlist of venues that meet your requirements. Technology has the potential to enhance speed and efficiency when those attributes are most crucial. At this stage, it is suitable to issue an electronic Request for Proposal (RFP) to the venues to see the variety of responses that ensue.

Additionally, when venues receive eRFPs via sourcing technology, they become aware they are competing with other venues for business. This results in faster-than-usual response times. Ensuring your eRFP is detailed can help you receive a more comprehensive response from the venue and avoid duplicate correspondence. 

5. Narrow Down Your Choices in Seconds

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Technology for sourcing venues integrates all relevant data in a single location. Key data such as mean daily meal expenses, the number of accommodations, entertainment and activities options, star ratings, promotional offers, and venue images are all accessible for analysis and review with a few simple mouse clicks. 

If hotels are overwhelmed with business, it is advisable to strengthen relationships with hotel contacts and preferred suppliers by copying them on all requests for proposals (RFPs) distributed via venue sourcing technology. 

6. Evaluate Your eRFP Responses More Efficiently

An image showing Evaluate Your eRFP Responses More Efficiently

If you do not use an electronic request for proposals (RFP) tool, hotel proposals may be presented in various formats, some simpler to understand than others. During times of uncertainty, the burden of submitting various ideas in various forms may be very time-consuming and perplexing. 

When you choose a digital solution, not only will hotels provide proposals in a style that is easy to grasp, but they will also give you the means to compare them side by side once they have been sent. 

7. Find Pricing Deals

An image showing how to find the best Pricing Deals

Understanding each location’s price structure is crucial. Some venues offer seasonal pricing, which means that the cost of hiring such venues may be reduced during specific seasons. Inquire about the prices for the event venue of your choice on the date you want to use it. If you can be flexible with your dates, you increase your chances of securing a better deal, instilling a sense of hope in your venue selection process. 

 If your event has a limited lead time, you should ask about your connections with the venue to inform you of any last-minute offers. There are sometimes excellent savings to be obtained in these situations. Those venues currently undergoing renovation or have yet to open their doors should be considered if you are organising an event that will take place in the far future. They are going to be eager to get your business and could be able to even negotiate it more competitively. 

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8. Trust in Technology

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Locating a venue can be difficult. Comparing locations, credentials, and capacities requires using excessive open windows. Integrating technology into a unified platform resolves this challenge. This approach contributes to environmental sustainability by allowing virtual site visits and submission of eRFPs. 

 A few mouse strokes are enough to access and analyse vital data, including, but not limited to, average daily meal costs, average hotel room rates, the total number of sleeping rooms, activities and entertainment options, star ratings, promotional data, and images of the event venues. 

This will become even more critical to your bottom line if you utilise the technology to store all previous proposals and contracted rates, which you can leverage when negotiating with suppliers. 

9. Virtual Site Visits with Real-time Collaboration

An image showing Virtual Site Visits with Real-time Collaboration

In these dynamic times, new regulations and rules may differ by state and venue. Although information about the hotel’s construction year, total meeting space, and adjacent attractions can be obtained through procurement technology, site visits remain crucial. As a result of travel restrictions, venue policies, and reduced budgets, site visits may no longer be workable in the conventional sense.

Moreover, as a reference, working with photos alone on floor plans may be impractical. Collaborate virtually with potential venues to maximise available space while gathering floor plans and diagrams. Before visiting a venue in person, you can verify that the options on your shortlist can accommodate the size and setup of your event. 

Pro Tip: It is also possible to simplify this process by utilising 3D event diagramming tools, which enable real-time collaboration of seating, setup, and other aspects. As with in-person site visits, ensure you prepare all your essential inquiries in advance. 

10. A Centralised Hub for All Your Event Venue Data

An image showing A Centralised Hub for All Your Event Venue Data

The capacity to store all historical data in a records system is a large advantage of digital sourcing. This enables users to retrieve all the necessary information to make well-informed decisions on immediate and long-term prospects. Leverage the information you have accumulated through previous contracts and offers on your technology to affect your suppliers’ negotiations; this will become even more significant as the contract duration approaches.  

Venue purchasing technology is a more efficient alternative to other methods of venue acquisition because it reduces working hours and enables you to locate optimal venues at affordable rates. 

Best Event Venue Sourcing Practices and Tips

Consider the following practices when selecting the ideal venue for your event:

  1. Consider the Amenities that Are Particularly Significant to You:  Ensure the selected venue can provide every amenity you need, including catering services, ample parking, and cutting-edge audiovisual equipment. Compile an exhaustive list of these necessities.
  2. Be Flexible with Your Dates and Times: One strategy to improve the likelihood of securing the desired venue is contemplating several alternative dates. 
  3. Get Everything in Writing: To prevent future misunderstandings or unpleasant circumstances, it is vital to have a comprehensive and precise agreement with the venue. 
  4. Willing to Negotiate with the Venue to Secure the Most Favourable Terms: Choosing to be flexible may result in helpful concessions and supplementary benefits, such as complementary services or reduced rates.
  5. Read Numerous Venue Evaluations: It is crucial to analyse many reviews to understand the venue and experience, even if your closest acquaintance has recommended the ideal location.

Conclusion

It is not best practice to leave anything to chance in light of the consequences of new rules and regulations. Event venue sourcing is one of the most critical aspects of event organisation and must be executed. Using venue-sourcing technology, like JTB Connect can help an enormous part of the concern associated with manual sourcing. 

Obtaining venues for an event is a daunting undertaking. Because you are already familiar with the area, you may be interested in returning to the venues you had reserved before. However, because every industry evolves, things may differ from what they were before. Thus, budget analysis is needed, and the ideal location must be selected before the venue is engaged. If you are prepared to begin your research, connect with JTB India to explore potential vendors, event venues, and ideas for your upcoming event.

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Boost Your Event Success with Best Corporate Event Services

Corporate events are pivotal moments for businesses, requiring precision, innovation, and impact. Here, we delve into the transformative potential of Strategic Meetings Management (SMM) with JTB India’s specialised corporate event services, optimising resources, fostering collaboration, and driving event success.

From conferences to product launches, these events shape an organisation’s image, foster connections, and drive objectives. Orchestrating them seamlessly demands a strategic approach aligned with company goals, where SMM comes in, revolutionising planning, execution, and evaluation.

JTB India offers specialised services tailored to elevate every aspect of event planning and management, ensuring personalised and impactful experiences. By integrating our expertise with SMM principles, we empower businesses to optimise resources, enhance collaboration, and achieve unparalleled success.

Throughout this blog, we explore how JTB India’s services revolutionise corporate event planning, addressing challenges faced by event professionals and procurement teams, highlighting innovative strategies, and discussing tangible outcomes achieved through collaboration. 

Decoding SMM to Lead Your Corporate Event Success

SMM is the backbone of modern corporate event planning, continually evolving to meet the ever-changing landscape of business needs. It provides a structured and strategic approach to organising meetings and events, ensuring they align seamlessly with the overarching goals and objectives of the organisation.

In today’s fast-paced business environment, event professionals and procurement teams encounter a myriad of challenges when it comes to executing successful corporate events. Budget constraints, finding the right venue and ensuring attendees’ engagement are among the top challenges faced by event planners. Moreover, logistical complexities, stakeholder alignment, and measuring event ROI add additional layers of complexity.

However, Strategic Meetings Management (SMM) is a guiding light amidst these challenges. By implementing SMM practices, organisations can effectively address these hurdles and unlock the true potential of their corporate events. 

SMM offers a systematic framework that encompasses various aspects of event planning, execution, and evaluation. Through data-driven insights and cross-functional collaboration, SMM enhances efficiency and alignment across all stages of event management. 

Collaboration lies at the heart of Strategic Meetings Management. By fostering communication and synergy among stakeholders, organisations can streamline processes, optimise resource allocation, and ultimately elevate the impact of their corporate events. A study by Forbes revealed that companies that prioritise collaboration are five times more likely to experience a substantial increase in performance.

By setting clear objectives, proactively addressing challenges, and fostering collaboration, SMM empowers organisations to deliver impactful and successful events that drive business outcomes.

JTB India’s Customised Corporate Event Services

An infographic showing JTB India's customised corporate event services including - accommodation, transfers, catering, interpreting, VIP services, production of commemorative items, and local sightseeing tours for managing events and conferences. 

 

JTB India’s corporate events services stand at the forefront of industry excellence, offering a comprehensive range of solutions tailored to meet the diverse needs of our clients. From meticulous event planning to flawless execution, we ensure that every aspect of your corporate event is seamlessly coordinated to achieve your desired objectives. 

Our services cover a wide spectrum, including corporate event venue selection, logistics management, attendee registration, onsite coordination, and post-event analysis. With a focus on flexibility and scalability, we empower our clients to host successful events of any scale or complexity, while staying within budget and timeline constraints.

Advantages of Choosing JTB India

Here are the exclusive corporate event  services we offer to enhance your business events and meetings:

  • Industry Expertise: With years of experience in the corporate events industry, our team brings unparalleled expertise and insights to every project.
  • Innovative Solutions: We leverage modern technologies like JTB Connect and creative concepts to deliver innovative event experiences that captivate audiences and leave a lasting impression.
  • Customisation: Recognizing that every event is unique, we offer fully customisable solutions tailored to your specific requirements and preferences.
  • Global Network: As part of the JTB Group, one of the world’s leading travel and event management companies, we have access to a vast global network of resources and partners, ensuring that your event receives the highest level of support and coordination, no matter where it takes place.
  • Exceptional Customer Experience: At JTB India, client satisfaction is our top priority. Our dedicated team is committed to providing personalised service and attention to detail at every stage of the event planning process, ensuring that your event exceeds expectations.
  • Experienced Experts:  Our team at JTB India comprises seasoned professionals with extensive experience in the corporate events industry. From event strategists to technical experts, each member brings a wealth of knowledge and skill to the table. With a deep understanding of industry trends and best practices, our experts are adept at navigating challenges and maximising opportunities to ensure the success of your event. 

Whether it’s crafting intricate event logistics or implementing cutting-edge technologies, our experienced team is dedicated to delivering excellence at every turn. Watch this video featuring our SMM expert, to learn more about our expertise and commitment to driving innovation in corporate event management.

At JTB India, we’re dedicated to driving innovation and implementing best practices to create engaging and impactful event experiences. Our experienced professionals leverage innovative technologies in strategic meetings management, creative concepts, and industry insights to deliver exceptional results, pushing the boundaries of conventional event planning. From interactive networking sessions to immersive multimedia presentations, we set new standards for excellence.

Our tailored corporate event services are designed to elevate your experiences and drive tangible results. Through strategic planning, innovative solutions, and industry expertise, we empower clients to host memorable events that leave a lasting impression. 

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Empowering Event Professionals and Procurement Teams

Addressing challenges and enhancing experiences is paramount in event management and procurement. Let’s explore the challenges here. 

Addressing Pain Points

Let’s delve deeper into the common pain points experienced by event professionals and procurement teams:

  1. Budget Limitations: One of the most significant challenges faced by event professionals and procurement teams is working within budget constraints. They often have to balance the desire for high-quality event experiences with the reality of limited financial resources. This can lead to tough decisions regarding venue selection, catering options, entertainment choices, and overall event scope. This is where SMM comes in to save your resources
  2. Venue Selection: Finding the right venue that meets the needs and expectations of both organisers and attendees can be a daunting task. Factors such as location, capacity, amenities, and cost all play crucial roles in the decision-making process. Moreover, securing preferred dates and negotiating contracts adds another layer of complexity to the venue selection process.
  3. Logistical Complexities: Corporate events involve numerous logistical considerations, including transportation, accommodations, audiovisual equipment, and event staffing. Coordinating these logistics seamlessly requires meticulous planning and attention to detail. Any oversight or miscommunication can result in disruptions and diminish the overall attendee experience.
  4. Stakeholder Alignment: Ensuring alignment and buy-in from key stakeholders, including senior management, marketing teams, and external partners, is essential for the success of corporate events. However, conflicting priorities, differing expectations, and communication barriers can hinder effective collaboration and decision-making.
  5. Measuring Event ROI: Demonstrating the return on investment (ROI) of corporate events is crucial for evaluating their success and justifying future investments. However, measuring ROI can be challenging, as it requires tracking various metrics such as attendance rates, lead generation, brand exposure, and post-event feedback. Without clear metrics and analytics tools in place, assessing the impact of events becomes subjective and unreliable.

These pain points underscore the complexities and challenges inherent in planning and executing corporate events. Addressing these challenges requires strategic thinking, innovative solutions, and collaboration between event professionals and procurement teams. JTB India’s corporate events services are specifically designed to alleviate these pain points, providing tailored solutions that streamline processes, optimise outcomes, and drive event success.

Event professionals and procurement teams often encounter common challenges when organising corporate events. These may include budget constraints, venue selection, attendee satisfaction, and measuring event ROI. JTB India understands these challenges and offers tailored corporate event services to mitigate them effectively.

Benefits of Professional Corporate Event Services

Collaboration between event planners and procurement specialists is essential for the success of corporate events. JTB India acts as a strategic partner in fostering collaboration and achieving shared goals.

1. Unified Approach

By fostering open communication and collaboration, we ensure alignment and synergy throughout the event planning process. Our team works closely with clients to understand their objectives, preferences, and constraints, resulting in a cohesive approach to event management.

2. Strategic Partnership

JTB India goes beyond providing services; we strive to build lasting partnerships with our clients. Through proactive communication and trust, we establish an environment where ideas are shared, challenges are addressed, and solutions are implemented together.

Our commitment to addressing pain points, showcasing client testimonials, and fostering collaboration underscores our dedication to empowering event professionals and procurement teams. Through our tailored solutions and strategic partnerships, we enable clients to overcome challenges and deliver exceptional corporate events.

Conclusion 

Throughout this blog, we’ve explored how strategic meetings management (SMM) profoundly impacts corporate events. We’ve highlighted how JTB India’s customised corporate events services empower businesses to overcome obstacles and achieve outstanding results by addressing challenges, fostering collaboration, and sharing success stories.

Organisations seeking to optimise the value of their corporate events find SMM to be a crucial strategic element. By aligning objectives, proactively addressing challenges, and encouraging collaboration, businesses create engaging and impactful event experiences that lead to success through SMM. The benefits of strategic meetings management extend far beyond, offering numerous advantages throughout implementation.

As you embark on enhancing your corporate events, we invite you to join hands with JTB India. Contact us today to discover how our tailored corporate event services can assist you in achieving your event objectives and driving success for your organisation.

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Master Corporate Event Engagement Activities with SMM

Corporate event planning is the backbone of successful gatherings within companies, serving various purposes such as networking, training, team building, and celebrations. These organised events bring employees, clients, and stakeholders together, fostering connections and driving organisational objectives forward.

At the heart of every corporate event lies the significance of attendee engagement. Engaged participants actively contribute to the event’s success, enriching the experience for themselves and others. Their involvement enhances networking opportunities, promotes knowledge sharing, and reinforces the event’s purpose, ultimately leading to greater satisfaction and value derived from the event.

Enter Strategic Meetings Management (SMM), a methodology designed to optimise corporate event planning and management processes. SMM emphasises strategic planning, cost management, risk mitigation, and attendee satisfaction. By implementing SMM practices, organisations can ensure that their corporate events are meticulously planned, efficiently executed, and tailored to meet the needs and expectations of attendees.

In this blog, we delve into the critical role of attendee engagement in corporate events and how Strategic Meetings Management can elevate the planning and execution of these gatherings. Join us as we explore strategies, best practices, and real-world examples to maximise engagement and success in corporate event engagement activities.

Understanding Strategic Meetings Management

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Strategic Meetings Management (SMM) is a comprehensive approach to managing corporate events and meetings strategically to achieve organisational objectives efficiently and effectively. It involves proactive planning, meticulous execution, and continuous evaluation to ensure successful outcomes.

The key components of SMM form the foundation of its methodology. These components include strategic planning, centralised management, supplier optimization, attendee management, and performance measurement. Each component plays a crucial role in the overall success of SMM initiatives.

The objectives of SMM are clearly defined to align with organisational goals. These objectives typically include cost savings, risk mitigation, compliance, and attendee satisfaction. By focusing on these objectives, organisations can achieve greater efficiency and effectiveness in their meeting and event planning processes.

Incorporating SMM into corporate event strategies offers numerous benefits. It leads to improved efficiency by streamlining processes and reducing inefficiencies. Cost savings are achieved through better negotiation with suppliers and optimised spending. Risk reduction is another significant benefit, as SMM helps identify and mitigate potential risks associated with meetings and events.

Furthermore, SMM enhances attendee experiences by ensuring that events are well-planned, organised, and tailored to meet their needs and expectations. This results in greater overall event success and contributes to the achievement of organisational objectives.

Importance of Engagement in Corporate Events

Engagement is crucial for the success of corporate events as it directly impacts the overall experience and outcomes. Engaged attendees are more likely to be attentive, participative, and satisfied, leading to better event outcomes. When participants are actively engaged, they contribute positively to discussions, activities, and networking opportunities, resulting in a more dynamic and enriching event experience.

The impact of engaged attendees on event outcomes and organisational goals cannot be overstated. Increased productivity, collaboration, and brand advocacy are just some of the benefits that stem from heightened engagement. Engaged participants are more likely to absorb information, exchange ideas, and form meaningful connections, which can ultimately drive business objectives forward.

Memorable corporate events are often characterised by high levels of attendee engagement. Interactive activities, networking opportunities, and personalised experiences play a key role in fostering corporate event engagement activities and creating a positive event atmosphere. For example, team-building exercises, breakout sessions, and live polls encourage active participation and foster a sense of camaraderie among attendees.

By prioritising corporate event engagement activities in corporate events, organisations can create impactful experiences that leave a lasting impression on participants. These events not only fulfill their intended purpose but also contribute to overall organisational success by fostering collaboration, innovation, and brand loyalty.

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Leveraging SMM for Corporate Event Engagement Activities

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Strategic Meetings Management offers a powerful framework for enhancing engagement in corporate events. By strategically integrating SMM principles into corporate event planning and management processes, organisations can create memorable and impactful experiences for attendees.

1. Setting Clear Objectives

One of the key strategies for leveraging SMM in corporate events is setting clear objectives. This involves defining the purpose of the event, identifying specific goals, and outlining desired outcomes. Clear objectives provide a roadmap for planning and execution, ensuring that every aspect of the event is aligned with the overarching goals.

2. Aligning Event Goals with Organisational Objectives

Integrating SMM into event planning also involves aligning event goals with organisational objectives. This ensures that corporate events are not only engaging but also contribute to broader business objectives such as sales targets, customer retention, or employee engagement. By aligning event goals with organisational goals, companies can maximise the impact of their events and drive tangible results.

3. Using Data-Driven Insights

Data-driven insights play a crucial role in leveraging SMM for engaging corporate events. By collecting and analysing relevant data, such as attendee feedback, event metrics, and post-event surveys, organisations can gain valuable insights into attendee preferences, behaviour patterns and satisfaction levels. This data can inform decision-making processes and help optimise future events for better engagement and success.

4. Harnessing Technology

Technology is a powerful tool for enhancing engagement in corporate events. From event management software to mobile apps and virtual reality experiences, technology offers innovative solutions for creating interactive and immersive event experiences. By harnessing the latest technological advancements, organisations can captivate attendees’ attention, facilitate networking opportunities and deliver personalised content tailored to individual preferences.

5. Implementing Interactive Activities

Interactive activities are another effective way to foster engagement in corporate events. From live polls and Q&A sessions to gamification elements and interactive workshops, incorporating interactive activities encourages active participation and stimulates meaningful interactions among attendees. 

By providing opportunities for hands-on learning and collaborative problem-solving, interactive activities create memorable experiences that leave a lasting impression.

6. Emphasising Personalised Experiences

Personalisation is key to engaging attendees in corporate events. By tailoring content, agendas, and experiences to the unique needs and interests of attendees, organisations can create personalised experiences that resonate on a deeper level. Whether through personalised networking opportunities, customised agendas, or targeted communications, emphasising personalised experiences demonstrates a commitment to attendee satisfaction and engagement.

Leveraging SMM for engaging corporate events involves setting clear objectives, aligning event goals with organisational objectives, using data-driven insights, harnessing technology, implementing interactive activities, and emphasising personalised experiences. By adopting these strategies and best practices, organisations can create memorable and impactful events that drive engagement, foster connections, and deliver tangible business results.

Conclusion

We’ve delved into the critical link between attendee engagement and SMM within corporate event planning. Active participant involvement is paramount, as engaged attendees contribute positively and derive value from the experience. Integrating SMM into your corporate event engagement activities is key, offering a robust framework for optimising planning and management processes, leading to heightened engagement and overall event success. 

By embracing SMM principles, you can streamline operations, mitigate risks and prioritise attendee satisfaction, ultimately yielding superior outcomes for your corporate events. As you conclude your reading, take the next step in your event planning journey by exploring the strategic meetings management solutions offered by JTB India. Our tailored solutions are designed to assist you in effectively implementing SMM practices, ensuring that your corporate events are not only successful and engaging but also closely aligned with your strategic objectives.

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Dive into the Latest Strategic Meetings Management Trends

Are your business meetings falling short of their potential? In today’s fast-paced corporate landscape, the effectiveness of meetings can make or break success. It’s not just about bringing people together—it’s about orchestrating them strategically. That’s where Strategic Meetings Management Trends come in, serving as your guiding compass through the dynamic world of meetings and events.

SMM is more than just scheduling and hosting—it’s a meticulous approach to planning, executing, and evaluating meetings to achieve organisational objectives. From budgeting to compliance, SMM ensures that every gathering contributes tangibly to your organisation’s goals.

But in a world where technology evolves rapidly and global events reshape priorities, the meeting landscape is constantly shifting. To stay ahead, businesses must embrace the latest strategic meetings management trends.

In this blog, we’ll explore the core components of SMM, uncover emerging trends, and offer practical insights to enhance your meeting strategies. Whether you’re an event planner or a business leader aiming to optimise your organisation’s practices, this blog is your go-to resource. Without further ado, let’s dive into the trends where each trend brings us closer to meeting excellence in today’s ever-changing world of business. 

Latest Strategic Meetings Management Trends

An infographic image showing the Latest Strategic Meetings Management Trends, including the Transition from Manual to Automation Processes, Embracing Sustainable Meeting Practices, Use of AI and Automation for Streamlined Processes, Personalisation and Participant Engagement and Virtual Reality (VR) and Augmented Reality (AR).

Staying abreast of the latest strategic meetings management trends is crucial for organisations seeking to optimise their meeting strategies. Let’s delve into the intricacies of the latest trends: 

Trend #1: Transition from Manual to Automated Processes

In recent years, there has been a significant shift in how organisations handle their strategic meetings. Traditionally, many aspects of SMM, such as event planning, attendee management and data tracking, were managed manually. This manual approach often led to inefficiencies, increased workload and a lack of centralised data management.

However, with advancements in technology, particularly in the realm of event management software and automation tools, organisations are increasingly transitioning towards automated processes. 

Here’s a breakdown of why this transition is occurring and its implications:

1. Efficiency and Streamlining

Automated processes eliminate many of the manual tasks associated with strategic meetings management. Tasks such as attendee registration, data entry and communication can now be handled swiftly and accurately through automated systems. This streamlines operations, reduces the likelihood of errors and frees up valuable time for SMM professionals to focus on more strategic aspects of their roles.

2. Centralization of Data

Centralised platforms, like JTB Connect mentioned in the notes, play a crucial role in this transition. These platforms act as a hub where all relevant data pertaining to strategic meetings is stored and managed. By centralising data, organisations can gain a comprehensive view of their meetings portfolio, track key metrics and make data-driven decisions more effectively.

3. Enhanced Transparency

Automation fosters greater transparency in strategic meetings management processes. With data readily accessible and updated in real-time, stakeholders, including vendors and clients, can have clear visibility into the status of meetings, budgets and other relevant information. This transparency builds trust and facilitates smoother collaboration among all parties involved.

4. Cost Savings

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Automating SMM processes often leads to cost savings for organisations. By reducing the need for manual labour and streamlining workflows, organisations can operate more efficiently and cost-effectively. Additionally, centralised platforms may offer features such as budget tracking and optimization tools, further helping organisations maximise their resources.

5. Scalability and Adaptability

Automated systems are inherently more scalable and adaptable to changing needs and circumstances. As organisations grow or encounter new challenges, automated processes can easily accommodate these changes without significant disruptions. This scalability ensures that organisations can effectively manage their strategic meetings portfolio regardless of size or complexity.

Overall, the transition from manual to automated processes in strategic meetings management represents a paradigm shift in how organisations approach event planning and execution. By embracing automation, organisations can unlock new efficiency, transparency and effectiveness levels in managing their strategic meetings, ultimately driving better outcomes and ROI.

Trend #2: Embracing Sustainable Meeting Practices

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Amidst the bustling world of Strategic Meetings Management, a refreshing trend is taking root – the embrace of sustainable meeting practices. Picture this: gatherings that not only foster collaboration and innovation but also leave a positive impact on the planet. This evolution underscores a growing acknowledgment of the pivotal role sustainability plays in meeting planning and organisational responsibility.

Delving deeper into this trend unveils its significance. Sustainability isn’t just a buzzword; it’s a moral imperative and a strategic advantage. By weaving sustainability into meeting planning, organisations align themselves with global efforts to combat climate change. Moreover, it’s a tangible way to uphold corporate social responsibility, enhancing brand reputation, and fostering trust among stakeholders.

Now, let’s explore how to translate this vision into action. Embracing sustainable meeting practices involves adopting green initiatives and best practices. This includes embracing digital materials over print, selecting eco-friendly venues with LEED certifications, opting for locally sourced catering and encouraging eco-friendly transportation options like public transit or carpooling.

By embracing sustainability in meeting planning, organisations not only contribute to a healthier planet but also stand as beacons of responsible business practices in today’s increasingly conscious world.

Trend #3: Use AI and Automation for Streamlined Processes

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Step into the future of Strategic Meetings Management – where meetings are finely tuned with the help of artificial intelligence (AI) and automation. This trend represents a significant leap forward in meeting management, offering organisations innovative tools to enhance efficiency and productivity.

At the heart of this trend lies the transformative power of AI and automation. These technologies revolutionise meeting management by automating routine tasks, analysing vast amounts of data to uncover insights, and enabling predictive analytics to optimise meeting outcomes. By leveraging AI and automation, organisations can streamline processes, reduce manual effort, and make data-driven decisions with precision.

Artificial intelligence holds promise in automating repetitive tasks, personalising attendee experiences, and predicting meeting outcomes. AI-powered chatbots, for example, can assist attendees with event inquiries, schedule appointments and provide personalised recommendations based on their preferences.

Tips for Incorporating AI into Meeting Strategies

Here are the tips for incorporating AI into meeting strategies presented in points for improved readability:

  • Identify Key Areas: Start by pinpointing areas of meeting management where AI and automation can make the most significant impact. This may include tasks like scheduling, data analysis, or enhancing participant engagement.
  • Explore AI Solutions: Once you’ve identified target areas, explore available AI-powered solutions that align with your organisation’s specific needs and budget. Look for tools or platforms designed to streamline meeting processes and enhance efficiency.
  • Invest in Training: Prioritise employee training to ensure seamless integration of AI into your meeting strategies. Equip your team with the necessary skills and knowledge to effectively leverage AI tools and maximise their benefits in strategic meetings management.

By following these steps, you can effectively harness the power of AI to optimise your meeting strategies and drive better outcomes.

Trend #4: Personalization and Participant Engagement

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In SMM, a pivotal trend is emerging – the focus on personalization and participant engagement. This trend recognizes the importance of tailoring meeting experiences to individual preferences and fostering active engagement among attendees.

Personalization is key to creating memorable and impactful meeting experiences. By catering to the unique needs and preferences of participants, organisations can enhance attendee satisfaction, foster deeper connections, and drive better outcomes.

Engaging attendees goes beyond traditional methods and requires innovative approaches. This may include interactive elements such as live polls, Q&A sessions, breakout discussions, and gamification. Incorporating multimedia content, storytelling, and experiential activities can also captivate participants and keep them actively involved throughout the meeting.

Measuring the impact of personalization on meeting success is crucial for evaluating effectiveness and refining strategies. Organisations can track metrics such as attendee satisfaction scores, engagement levels, post-meeting actions taken, and overall meeting outcomes. Analysing these metrics provides valuable insights into the effectiveness of personalization efforts and informs future decision-making.

One such innovative technology platform, JTB Connect, exemplifies this integration of technology into strategic meetings management. Designed by JTB India, JTB Connect offers a comprehensive solution for organisations aiming to streamline their event planning and execution processes. With features like centralised data management, automated workflows, and real-time analytics, JTB Connect simplifies the complexities of meeting management, ensuring seamless coordination and efficient outcomes.

By prioritising personalization and participant engagement, organisations can create more meaningful and productive meeting experiences that drive success.

Trend #5: Virtual Reality (VR) and Augmented Reality (AR)

Virtual reality enables immersive virtual environments where attendees can interact, collaborate, and engage with content in a realistic setting. Augmented reality, on the other hand, overlays digital information onto the physical environment, enhancing the attendee experience with interactive elements and real-time data visualisation.

These emerging technologies offer new opportunities for organisations to enhance meeting experiences, drive engagement, and stay competitive in a rapidly evolving landscape. By embracing these trends and integrating them into their SMM strategies, organisations can unlock new levels of innovation and effectiveness in meeting management.

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The Future of Technology in SMM

Looking ahead, the future of strategic meetings management will be increasingly influenced by advancements, innovations and opportunities in technology. Organisations must stay proactive and adaptable, leveraging technology effectively to drive SMM success.

1. Advancements in Technology

Technological advancements, such as artificial intelligence (AI), machine learning and predictive analytics, will play a significant role in shaping the future of SMM. These technologies offer new possibilities for automating tasks, personalising experiences and optimising meeting outcomes.

2. Innovations in Meeting Experience

Innovative technologies like VR and AR will transform the meeting experience, offering immersive and interactive environments for attendees. These technologies will enable new forms of engagement, collaboration and content delivery, enhancing the overall impact of meetings and events.

3. Opportunities for Growth

As technology continues to evolve, new opportunities will emerge for organisations to innovate and differentiate in the SMM space. By embracing emerging technologies, exploring new strategies and adapting to changing trends, organisations can position themselves for growth and success in the dynamic landscape of strategic meetings management.

Adapting to the Changing Landscape: Strategies for Success

In the ever-evolving landscape of strategic meetings management success hinges on the ability to adapt to change. Here are key strategies to navigate the shifting terrain:

1. Agility and Flexibility in Meeting Planning

Flexibility is paramount in meeting planning. By embracing agility, organisations can swiftly respond to changing circumstances, adjust plans as needed and seize emerging opportunities. This nimble approach ensures that meetings remain relevant and effective in dynamic environments.

2. Investing in Employee Training and Development

Empowering employees with the necessary skills and knowledge is essential for meeting success. Investing in training and development equips staff with the tools they need to excel in their roles, adapt to new technologies, and navigate evolving meeting dynamics with confidence.

3. Leveraging Data Insights for Continuous Improvement

Data holds the key to unlocking valuable insights and driving continuous improvement in meeting management. By leveraging data analytics, organisations can identify trends, pinpoint areas for optimization and make informed decisions to enhance meeting effectiveness and efficiency over time.

4. Cultivating Strategic Partnerships with Suppliers and Vendors

Strategic partnerships with suppliers and vendors play a crucial role in meeting success. Collaborating closely with trusted partners ensures access to top-quality services, innovative solutions, and cost-effective resources. By nurturing these relationships, organisations can streamline operations, enhance value, and achieve mutual success.

By embracing these strategies, organisations can thrive in strategic meetings management, driving success and achieving their goals.

Conclusion

Strategic Meetings Management is an ever-evolving landscape that presents organisations with both challenges and opportunities. Throughout this blog, we’ve delved into key trends shaping the future of SMM, emphasising adaptability, innovation, and strategic planning as essential components for success.

From the transition from manual to automation processes to sustainability initiatives, the utilisation of AI, and the emphasis on participant engagement, we’ve explored various trends driving the evolution of SMM. These trends underscore the importance of proactive planning and staying informed in an ever-changing environment. This is where JTB India comes in and offers all these services hassle-free. 

To thrive in the dynamic world of SMM, organisations must remain ahead of the curve. This entails embracing innovation, adopting trend-driven strategies, and maintaining flexibility to adapt to evolving needs and technologies.

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Your Ultimate Guide to Master Event Personalisation with Technology

The importance of using personalised technology to enhance corporate event experiences cannot be overstated. With the rise of digitalization, attendees expect more than just generic gatherings – they crave immersive and tailored experiences that resonate with their individual preferences and interests.

This is where the concept of event personalisation comes into play. Personalisation in events goes beyond the traditional one-size-fits-all approach, allowing organisers to craft unique and memorable experiences that cater to the specific needs and desires of attendees. By tailoring every aspect of an event – from content and agenda to interactions and engagements – organisers can significantly enhance attendee engagement and satisfaction.

Amidst this growing demand for personalised event experiences, JTB India’s innovative approach with JTB Connect shines as a beacon of innovation. JTB Connect is a cutting-edge event management platform that empowers organisers to take their events to new heights of personalization and engagement. 

With its advanced features and capabilities, JTB Connect enables organisers to create immersive and interactive experiences that leave a lasting impression on attendees. From customizable agendas and interactive sessions to real-time engagement tracking, JTB Connect offers a comprehensive solution for enhancing corporate event experiences like never before.

In the digital age, where attendee expectations are higher than ever, leveraging personalised technology is not just a luxury but a necessity for event organisers. With JTB India’s innovative approach and JTB Connect at your disposal, you can unlock the full potential of event personalisation and ensure that your corporate events stand out in a crowded marketplace.

What is Event Personalisation?

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Event personalisation revolves around tailoring event experiences to suit the unique preferences, interests, and needs of individual attendees. It goes beyond a one-size-fits-all approach and instead focuses on creating customised interactions that resonate with each participant on a personal level. 

This can include everything from personalised event agendas and curated content recommendations to targeted networking opportunities and interactive activities. Also, 73% of event planners prioritize personalization, yet over 50% struggle to gauge its effectiveness in engaging attendees and fostering brand loyalty. This underscores the importance of tracking KPIs and analyzing attendee feedback to measure the success of event personalization.

In today’s digital landscape, where consumers are inundated with information and options, event personalisation has emerged as a critical factor for success. Attendees increasingly expect events to cater to their specific interests and preferences, seeking out experiences that feel tailored to their individual needs. With the rise of social media and digital platforms, people now expect the same level of customization in offline settings, including events and conferences.

With that in mind, let us now have a glance at the key trends. 

Key Trends in Personalised User Experience

Staying abreast of key trends is essential for delivering impactful and memorable event experiences to attendees. Let’s explore some of them shaping the realm of personalised user experience in events:

1. Data-Driven Personalization

Data analytics has emerged as a powerful tool for event organisers to gain insights into attendee preferences, behaviour, and engagement patterns. By leveraging data from registration forms, surveys, social media interactions, and mobile app usage, organisers can create detailed attendee profiles and tailor event experiences accordingly. 

From personalised content recommendations to targeted networking suggestions, data-driven personalization allows organisers to deliver relevant and engaging experiences that resonate with attendees on a deeper level.

2. Artificial Intelligence (AI) and Machine Learning

Artificial intelligence and machine learning technologies are revolutionising the way events are planned, executed, and experienced. AI-powered chatbots and virtual assistants can provide personalised assistance to attendees, answering questions, providing recommendations, and facilitating interactions in real time. 

Machine learning algorithms can analyse vast amounts of data to predict attendee preferences and behaviour, enabling organisers to proactively address their needs and enhance their overall event experience. As AI continues to evolve, its role in delivering personalised user experiences at events is expected to expand further.

3. Hybrid Events and Multi-Channel Engagement

The COVID-19 pandemic has accelerated the adoption of hybrid events, which combine in-person and virtual elements to reach a wider audience and provide flexibility to attendees. In this hybrid landscape, event organisers must focus on creating seamless and integrated experiences across multiple channels, including physical venues, virtual platforms, and mobile apps. 

By offering diverse engagement opportunities and personalised content across different channels, organisers can ensure that attendees feel connected and engaged regardless of their location or mode of participation.

4. Interactive and Immersive Experiences

In an age where attention spans are fleeting, creating interactive and immersive experiences is key to capturing and retaining attendees’ interest. From AR and VR activations to gamified challenges and interactive installations, event organisers are leveraging modern technologies to create memorable and engaging experiences that leave a lasting impression on attendees. By incorporating elements of interactivity and immersion into their events, organisers can foster deeper engagement, encourage participation, and enhance overall attendee satisfaction.

5. Personalized Content and Agenda Customisation

Gone are the days of generic event agendas and one-size-fits-all content. Today’s attendees expect personalised content and agenda customization that align with their interests, preferences and learning objectives. 

Event organisers can meet these expectations by offering customizable agendas, personalised session recommendations and curated content tracks tailored to different attendee profiles. By empowering attendees to personalise their event experience based on their individual preferences, organisers can enhance engagement, facilitate networking and deliver greater value to participants.

6. Privacy and Data Security

As the collection and use of attendee data become increasingly prevalent in event management, ensuring privacy and data security is paramount. Event organisers must prioritise transparency, consent and compliance with data protection regulations to build trust with attendees and protect their sensitive information. 

By implementing robust data privacy policies, secure data storage solutions and clear opt-in/opt-out mechanisms, organisers can demonstrate their commitment to safeguarding attendee privacy while still leveraging data to deliver personalised user experiences.

Incorporating these key trends into event planning and execution can help organisers stay ahead of the curve and deliver personalised attendee experiences that drive attendee engagement, satisfaction and loyalty. By embracing innovation, leveraging technology, and focusing on attendee needs, organisers can create events that leave a lasting impression and set the stage for future success. Let’s explore the various technologies revolutionising the way events are planned, executed and experienced.

Technology Used in Event Management

An image showing the use of technology in event management

With 62.9% of attendees expecting in-person conferences to use modern technology like smart badges, the demand for innovative event solutions is clear. Modern event technology encompasses a wide array of tools and platforms aimed at streamlining event operations, enhancing attendee engagement and delivering memorable experiences. 

From event registration and ticketing systems to mobile apps, virtual event platforms, and interactive technologies, organisers have a plethora of resources at their disposal. As technology advances, new trends and innovations are constantly reshaping the event landscape, presenting exciting opportunities for organisers and attendees alike.

What’s the Role of Technology in Personalisation?

Technology enables event personalization by analyzing attendee data and preferences. With tools like AI and data analytics, organizers create tailored agendas and content. This custom approach boosts attendee engagement and satisfaction.

By utilizing technology, event organizers can analyze attendee data and preferences, creating personalized agendas and content. This boosts engagement and satisfaction. With JTB India’s event management platform, JTB Connect, organizers can further enhance personalization. This platform streamlines the event lifecycle and offers customizable features like registration forms and interactive agendas, ensuring tailored experiences for every event type.

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Best Practices for Event Personalisation

Let’s explore some best practices for leveraging personalisation in the event management to its fullest potential:

1. Tailoring Event Content

One of the cornerstones of Event personalisation is tailoring event content to align with the preferences and interests of attendees. By conducting thorough audience research and segmentation, organisers can gain valuable insights into the demographics, preferences, and pain points of their target audience. 

Armed with this knowledge, organisers can curate event agendas, sessions, and content that speak directly to the needs and interests of attendees, ensuring a highly relevant and engaging experience for all.

2. Use Data Insights

Events data analytics plays a pivotal role in unlocking the full potential of event personalisation. By harnessing the power of data, organisers can gain deep insights into attendee behaviour, preferences, and engagement patterns. 

Analysing attendee interactions with event content, registration data, and post-event surveys provides valuable intelligence that can inform personalised recommendations, content suggestions, and networking opportunities. By leveraging data insights, organisers can tailor event experiences to each attendee’s unique preferences, driving higher levels of engagement and satisfaction.

3. Interactive Experiences

Incorporating interactive elements and gamification techniques into event experiences is another effective way to enhance attendee engagement and participation. From live polls and Q&A sessions to virtual networking events and scavenger hunts, interactive experiences create opportunities for attendees to actively participate and connect with both the content and fellow attendees. 

By fostering a sense of interactivity and fun, organisers can create memorable experiences that leave a lasting impression on attendees, driving deeper engagement and forging meaningful connections.

You can create immersive experiences that resonate with attendees, driving higher levels of engagement, satisfaction, and ultimately, success by embracing these best practices for event personalisation.

Conclusion

Event personalisation stands as a cornerstone in the modern landscape of event management, offering unparalleled opportunities for engagement and satisfaction. By leveraging the latest technology and following best practices, organisers can create immersive experiences tailored to the unique preferences and interests of attendees.

As we navigate the digital age, embracing event personalisation is not just a trend but a necessity for event organisers. By prioritising attendee preferences and leveraging technology effectively, you can ensure that your corporate events in India and abroad leave a lasting impact and drive success in an ever-evolving landscape. Start personalising your events today and witness the transformative power of tailored experiences.

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Customised Strategic Meetings Management in the Pharmaceutical Industry

Strategic meetings management in the pharmaceutical industry is important. They’re not just about organising; they’re important strategic steps. Every meeting, like launching a product or holding an educational session, helps with research, collaboration, and growth.

Planning events in pharma is complex. You need to know the regulations well and stay updated with industry trends. This is where strategic meetings management comes in. It provides tailored solutions for the unique challenges faced by pharmaceutical companies.

In this blog, we talk about strategic meeting solutions in pharma. We cover everything from following rules to getting people engaged in events, strategies and tips that help pharma companies make meetings better and achieve their goals.

Through strategic meetings management, companies can enhance meeting effectiveness, navigate regulatory hurdles, foster teamwork, and propel business endeavors forward. This blog highlights the importance of strategic meetings management in the pharmaceutical sector and its role in facilitating the attainment of company objectives. Let’s begin and understand what SMM is here. 

Strategic Meetings Management in the Pharmaceutical Industry

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In the pharmaceutical industry, Strategic Meetings Management (SMM) means carefully planning various meetings to achieve specific business goals. It covers everything from choosing where to meet, planning what to discuss, managing who attends, and evaluating afterward. SMM is extra important because of the strict rules governing healthcare interactions.

By following these rules and managing meetings strategically, pharmaceutical companies can improve how they work, use resources better, and encourage teamwork among everyone involved. Overall, using SMM in healthcare is crucial for making progress, which helps patients and professionals. Now, let’s look at the challe

Understanding the Challenges

In the fast-moving pharmaceutical world, organising crucial meetings isn’t easy. There are unique challenges like strict rules and tight budgets that make it tough for pharmaceutical companies to plan successful meetings smoothly.

Let’s talk about some common problems in managing these meetings and why it’s important to fix them for the industry to do well.

1. Compliance Problems

One big challenge for pharmaceutical companies is following all the rules and regulations in the industry. They have to stick to strict healthcare laws and be transparent when interacting with healthcare professionals. If they don’t follow these rules, they could face big fines, legal trouble and harm their reputation.

For example: A pharmaceutical company organises a medical education seminar for healthcare professionals. However, they inadvertently fail to disclose all relevant financial relationships with the speakers, leading to allegations of non-compliance with industry regulations and tarnishing the company’s reputation.

2. Budget Constraints

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Limited finances often hold back pharmaceutical companies from organising big meetings and events. It’s tough for event planners to manage top-notch venues, skilled speakers, and modern technology while staying within a budget. Without enough money, companies might find it hard to make meetings that grab people’s attention and meet their goals.

For example: Imagine a pharmaceutical company wants to hold several regional sales conferences to introduce a new product line. But because they don’t have enough money, they have to settle for cheaper venues and fewer perks. This leads to less exciting experiences for attendees and less successful events overall.

3. Fragmented Processes

When things are messy and not connected well, it’s tough to organise meetings smoothly. If different parts of a company work separately, using their systems and methods, it can cause problems like not talking properly, doing the same things over again, and missing chances to help each other. So, making things smoother and getting everyone to work together is important for making meetings go well.

For example, think about a pharmaceutical company where the marketing, sales, and compliance teams don’t talk much. This means they might forget or misunderstand important details about meetings, like what they’re for, who’s going, and what rules to follow. This can make planning events confusing and cause problems.

4. Risk Management

It’s important in organising meetings to find and handle risks in strategic meetings management in the pharmaceutical industry. This helps keep everyone safe, protects the company, and avoids legal issues. Whether it’s about security or logistical problems, being prepared for risks and dealing with them early is essential for running pharmaceutical meetings smoothly.

For example, imagine a pharmaceutical company hosting a big conference for healthcare professionals from around the world. Suddenly, someone has a medical emergency. This shows why it’s so important to have good plans for managing risks, so unexpected situations can be handled well and the event can continue without too much trouble.

5. Stakeholder Engagement

It’s important to include important people like doctors, leaders, and company teams in pharmaceutical meetings. But it’s hard to keep everyone interested and get good feedback when everyone’s busy.

For example, imagine a drug company plans a meeting with doctors to talk about a new medicine. But the doctors aren’t very interested, so they don’t share much helpful information.

To make these meetings work better, drug companies need to solve these problems. By understanding what’s going wrong and finding ways to fix it, they can make meetings more successful and helpful for everyone.

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The Need for Tailored Approaches for SMM in Pharma Industry

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In the intricate landscape of the pharmaceutical industry events, ready-made solutions often don’t work well for strategic meetings management. While they might be okay for some industries, pharmaceuticals are so regulated and unique that they need personalised solutions. Let’s see why customised approaches are crucial for meeting the special needs of this field.

1. Emphasising the Importance

Off-the-shelf solutions might seem easy, but they usually don’t deal with the specific challenges of strategic meetings management in pharmaceutical industry. Unlike other industries, pharmaceutical companies have strict rules and standards to follow, so generic solutions won’t cut it.

These one-size-fits-all solutions don’t understand the complexities of pharmaceutical meetings, which can lead to breaking rules and making events less trustworthy.

2. Addressing Complexity

In the pharmaceutical industry, there are tons of rules, guidelines, and ethical rules that control everything they do. Whether it’s talking to healthcare pros of keeping data private, every meeting has to follow lots of rules.

Plus, there are many different groups involved, like healthcare providers, regulators, and company teams, which makes planning meetings even more complicated. That’s why it’s important to use personalised approaches to handle all these complexities well.

3. Introducing JTB India

Recognizing the need for customised solutions in strategic meetings management in the pharmaceutical industry, JTB India offers comprehensive services tailored to its unique requirements. With a deep understanding of the sector’s regulatory landscape and operational intricacies, JTB India specialises in designing and executing meetings that meet compliance standards, mitigate risks and drive positive outcomes.

JTB India uses its big network, knowledge of the industry, and new technology to help pharmaceutical companies make their meetings work well. Whether it’s setting up advisory board meetings, gatherings for researchers, or launching new products, JTB India makes sure these meetings happen smoothly and achieve what the pharmaceutical companies want.

The pharmaceutical industry has its tough challenges and rules, so it needs special plans for meetings. JTB India’s customised solutions help pharmaceutical companies handle these challenges well, making sure every meeting is successful and brings new ideas.

Request a demo to explore JTB Connect for SMM

Benefits of Customisation

In the pharmaceutical industry, where adherence to regulations is paramount, the customised solutions yield the benefits of strategic meetings management. Let’s explore how tailored approaches offer distinct advantages to pharmaceutical companies.

1. Enhanced Compliance

Customised solutions for the pharmaceutical industry are made to follow all the rules and regulations set for these kinds of meetings. They make sure every meeting sticks to the laws, guidelines, and standards that apply. By keeping compliance in mind from the start to the finish of planning and carrying out meetings, these solutions help avoid getting fined for breaking rules, breaking laws, or harming the company’s reputation.

Whether it’s showing all financial connections clearly or keeping personal data safe, tailored approaches assure pharmaceutical companies that their meetings are done the right way, following ethical and legal guidelines.

2. Optimised Budget Allocation

In the pharmaceutical world, it’s super important to spend money wisely. Customised solutions help companies do just that by making sure every dollar is used in the best way possible. They help figure out where money should go to get the most value back.

These solutions use what’s been learned from past meetings, what’s happening in the market now, and what other companies are doing to find ways to save money. They help negotiate good deals with suppliers and decide where money should go for things like where to hold the meeting, paying speakers, or buying technology. With customised solutions, companies can have meetings that don’t waste money but still meet high standards and follow all the rules.

3. Streamlined Processes

Pharmaceutical companies often struggle with messy and slow ways of handling meetings, which can cause delays, mistakes, and missed chances. Customised solutions fix this by organising and making the meeting process smoother. They make everything from planning and scheduling to signing up and reviewing afterwards easier by bringing it all together in one place.

These solutions use technology and smart methods to cut down on manual work, making things less complicated for everyone involved. This makes the company work faster, get more done, and use its resources better. With customised solutions, pharmaceutical companies can focus on being creative, doing research, and reaching their goals without wasting time on meeting hassles.

By simplifying how meetings are approved and making communication smooth, customised solutions help pharmaceutical companies keep up in a fast-moving industry.

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Key Components of Customised Solutions for Strategic Meetings Management

Successful strategic meetings management in the pharmaceutical industry hinges on tailored solutions that address each organisation’s unique needs and challenges. Let’s explore the essential components of customised solutions and their role in enhancing meeting management effectiveness.

1. Needs Assessment

Central to customised solutions is a comprehensive needs assessment, laying the groundwork for meeting planning and execution. Through thorough assessment, companies pinpoint specific requirements, challenges, and objectives. Understanding their organisation, audience, and industry dynamics enables companies to develop strategies aligned with their goals.

2. Tailored Strategies

Following the needs assessment, companies implement tailored strategies to address identified challenges and requirements. These strategies include personalised technology platforms, facilitating logistics, enhancing communication, and supporting data-driven decision-making. Flexible budgeting frameworks allow resource allocation adjustments, ensuring resources are aligned with priorities. Stakeholder engagement plans foster collaboration and support throughout the meeting lifecycle.

3. Continuous Refinement

Customised solutions keep getting better to match what’s needed. They’re always being improved so they stay helpful, up-to-date and in line with what a company wants to achieve. This happens by looking back at what worked before, gathering feedback, and adjusting based on what’s happening now.

By always refining these solutions, companies can stay on top of challenges, come up with new ideas, and keep making meetings better. In short, customised solutions help pharmaceutical companies deal with problems, grab opportunities, and make meetings successful. By really understanding what’s needed, creating plans that fit and constantly making things better, they make sure meetings achieve what everyone wants them to.

Conclusion

Customised solutions for strategic meetings in pharmaceutical industry are super important. It means making plans for meetings that are specifically designed for the pharmaceutical world. Because this industry has its unique challenges and rules, it’s crucial to have plans that fit just right.

At JTB India, we get how tricky it can be to plan these meetings in the pharmaceutical world. That’s why we promise to give our clients solutions that are made just for them by using JTB Connect platform. It streamlines your business events and meetings hasslefree. Whether it’s making sure everything follows the rules, using money wisely, or making things run smoother, our plans are made to help pharmaceutical companies tackle problems and do well in their meetings.

If you’re dealing with meetings in the pharmaceutical world, check out what we offer at JTB India. Let’s work together to make your meetings the best they can be, following the rules and reaching success step by step.

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JTB India Introduces Strategic Meetings Management Hub at Cvent CONNECT 2024

India, June 6th, 2024 – JTB India is excited to announce its participation in Cvent CONNECT 2024, the leading event technology conference, taking place from June 10 to 13 at the Henry B. González Convention Center in San Antonio, TX, and online. The conference will gather industry leaders and innovators to share insights and network. JTB India will showcase its new Strategic Meetings Management (SMM) hub in India, catering to the APAC region globally.

Attendees at Cvent CONNECT can expect:

  • Innovative Product Demonstrations: JTB India will unveil its newest technological advancements designed to enhance meetings and event management and attendee engagement.
  • Insightful Sessions: Participate in discussions led by JTB India experts on the latest trends and best practices in Strategic Meetings Management.
  • Networking Opportunities: Engage with JTB India representatives and industry peers to foster new connections and collaborations.

The JTB India Strategic Meetings Management focuses on service quality and attendee satisfaction, utilising innovative technology and personalised approaches to enhance the overall meeting experience. By partnering with JTB India, organisations not only save costs but also benefit from improved service delivery, reduced risks, and better control over meeting management.

“Our Strategic Meetings Management empowers organisations to optimise their event-related processes, achieve cost savings, and enhance service quality,” said Udit Mathur, Deputy General Manager at JTB India. “By leveraging our expertise, clients can maximise returns on their business objectives, deriving 15% more value from their budgets. With our extensive network and expertise, we negotiate favourable contracts and centralise procurement to provide cost-effective solutions without compromising quality. Our team streamlines workflows and automates tasks, boosting productivity.”

Having established a Strategic Meeting Management hub in India, JTB India has been developing a structure that integrates event management software, human resources, and expertise to deliver value to brands globally.

For more information check out Strategic Meetings Management 

About JTB India: JTB India is a leader in travel, meetings, and event management, dedicated to providing innovative solutions that enhance the attendee experience and streamline event operations. Our Strategic Meetings Management hub in India serves the APAC region globally, ensuring clients receive maximum value from their event budgets through optimised processes, cost savings, and enhanced service quality. JTB Connect, a cutting-edge event management platform, streamlines workflow, enhances visibility, and ensures compliance, enabling clients to achieve cost savings and mitigate risks while executing flawless events.

Contact: 

Udit Mathur
Deputy General Manager | Head of Operations | SMM Business

JTB India
smm.hq@jtbap.com
+91-124-449-7750
https://www.jtb-india.com/ 

Social Media:
LinkedIn: https://www.linkedin.com/company/jtb-india-private-limited 

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Embrace Automation in Event Management

Event automation is revolutionizing the way event planners coordinate and communicate with stakeholders, essential for seamless event execution. The event management software market is projected to grow at a CAGR of 10.24% between 2024 and 2029, with an estimated value of USD 13.01 billion in 2024 and USD 21.18 billion in 2029.

India’s event management industry, with a market capitalization exceeding $3 billion, is experiencing rapid expansion. This growth is fueled by factors such as increased disposable income, heightened demand for events and the growing prevalence of corporate gatherings. While automation in event management may entail a learning curve and initial investment, advancements in automation technology have made the process more efficient and streamlined than ever before.

JTB India is at the forefront of embracing event management automation, offering the intuitive and user-friendly platform, JTB Connect. This unique tool provides stakeholders with a customized portal, facilitating easy access to essential information and streamlined task management. With JTB Connect, event planners feel empowered and in control of their events.

For event planners navigating the complexities of event coordination, leveraging the opportunities presented by automation is crucial. This blog post seeks to define automation and explore its primary benefits in event management. Let’s delve into the details.

What Is Event Automation?

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Automation executes tasks with minimal human intervention. It executes tasks using software, technology and artificial intelligence. This initiative’s primary goals are to optimise tasks and minimise labour-intensive requirements. It increases the productivity of the whole event. In event planning, automation pertains to using digital tools. 

It oversees tasks before they are executed manually. However, JTB India understands the importance of data security in event management. It has implemented robust security measures to protect your data. Moreover, it ensures your event planning process remains efficient and secure.

This approach helps event planners, venues and stakeholders focus on planning and innovation. However, mechanising repetitive and time-intensive tasks. RSVP cards and handwritten guest lists have changed event preparation.

Since the start of digital technology, the event industry has adopted various tools to expand its capabilities. However, the seamless incorporation of automation has boosted the event planning field.

Benefits of Automation in Event Planning

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Considering that 67% of the buyer’s journey is now conducted digitally, event marketing is crucial for assisting event coordinators, businesses and organisations in determining your capability and services.

Email marketing, social media and 3D floor ideas can be automated. It enhances an important element of your promotional efforts. Here are the main benefits in which event automation plays a vital role.

1. Automating Event Management Tasks

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The duration of time devoted to manual processes in event planning collects rapidly. To this end, event experts are replacing centralised and automated technology solutions. It is helpful for spreadsheets, sticky notes and laborious procedures. This saves time and reduces costs, making event planning more efficient and cost-effective.

2. Faster Processes

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Event management often benefits from feasibility, especially for time-consuming activities. Automating manual chores provides flexibility. It allows you to focus on the event and attendees’ experience.

3. Capture Business with Interactive 3D Floor Plans

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Before contacting your sales team, event coordinators conduct an online venue investigation. The 3D floor plans assist them in visualising how their conference would work on your site.

Set an email list of engaged event coordinators before the busiest season or whenever you enhance your venue spaces. Moreover, you also need to set up automated email processes for them.

4. Gathering Leads

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Companies need help demonstrating the quality of event leads when looking for leads. It computes the value of in-person interactions and protects data privacy. Lead-gathering opportunities include product presentations, trade fairs and networking events. 

Implementing a digital lead capture solution and integrating the data into an established CRM tool. This will enhance the efficiency of marketing and sales processes. It also contributes to the production of more profitable and effective events.

5. Personalisation

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One of the most notable benefits of automation is its capacity to tailor and individualise the event experience.

  • Tailored Experiences

Automation tools enable event organisers to create unique experiences for each visitor. From personalised agendas to customised event materials, each attendee feels special and valued. This level of personalisation can spark excitement. Event planners and attendees alike anticipate it.

  • Dynamic Content

Automation tools can modify dynamic content and presentations in response to real-time data. This enables presenters to adapt their presentations in response to inquiries and interest from the audience.

6. Venue Sourcing

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Selecting the appropriate location is crucial in event planning. The automation streamlines this process by verifying that the chosen venue meets the event’s needs.

Automation tools can assess an event’s capacity and location. It facilitates generating a curated list of suitable venues. This streamlines the venue selection process by reducing the need for time-consuming manual analysis.

JTB Connect is a platform where you have to fill the budget. According to the budget, this tool selects the best vendor and venue per your business needs.

Once the venue has been chosen, JTB India’s automation tools can be used to give event planners. It gives information on contract modifications, pricing adjustments and venue availability. It enables them to make informed decisions at all times. Its technology network is tailored to the needs of venue owners and operators. This includes tools to optimise venue operations and handle event scheduling and vendor management.

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7. Track Room Inventory Data

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 On the back end, this lets you plan staffing for busy times. By utilising an appropriate system, one can personalise registration pages and gather data for ensuing business development, cost reductions and revenue boosts before and after the event.

8. Unlock Better Room Block Management

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There is more to say regarding room block management, so we are giving an additional letter to the subject. Reservation errors caused by human error result in unhappy attendees. Who desires that? The desired capabilities include the capacity to monitor additional reservations and guest attrition across numerous hotels and events.

Moreover, it retains ownership of room block data to reduce the need for extended hotel mails, improve oversight of room list errors, manage room lists and generate real-time reports, personalise booking sites for each event to manage set-up and inventory and enhance attendees’ experiences through the provision of high-quality venues and empowered booking. For that, event management automation exists.

9. Compete Smarter for Group Sales

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Group sales are highly competitive in the meetings and events industry; therefore, hotel CRM software that supports lightning-fast responses to RFPs and automatically scores leads is essential for attracting and retaining clients. Room block management systems facilitate monitoring availability and stock at multiple hotels through a centralised interface. The following are some advantages of this category of event automation software:

  • Market and distribute accommodation enhancements, packages, extended stays and amenities.
  • Integrating real-time updates into your revenue management, distribution, sales, catering, central reservation and property management systems can mitigate errors and optimise time utilisation.

Assist event coordinators in flawlessly uploading room block lists, mitigate attrition risk and ensure visitors reserve accommodations within the designated block.

10. Marketing and Promotion

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Successful promotion and marketing are vital for achieving any event. Automation improves the precision of these endeavours.

  • Social Media Management

In the days before an event, automated social media scheduling and publishing tools assist organisers in maintaining a consistent online presence. This ensures that promotional content is delivered precisely when and to the intended audience.

  • Targeted Marketing

Event automation tools enable event organisers to deliver marketing messages tailored to the intended audience by segmenting the visitor list according to various criteria. Ensuring that each visitor is provided with relevant information and offers enhances the probability of attendance.

11. Pre-booking

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 Meeting with suitable individuals at an event is crucial. Advice for organising events: By pre-reserving them through event management automation, you can facilitate meaningful connections among all attendees and increase engagement among consumers, prospects, employees, sponsors and exhibitors—schedule meetings with prospective and existing clients before leaving for a trade show. Increase engagement with critical consumers and prospects while decreasing no-shows through appointment scheduling in advance.

12. Facilitates Cashless Transactions

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Implementing automated payment systems simplifies and improves event management efficiency. By enabling individual payments to be processed with one click, this technology reduces the chance of errors and frees up time for event employees.

Additionally, integrating Bluetooth beacons enables event organisers to provide attendees with identifiers. The devices have digital wallets and critical access permission data, facilitating electronic transactions. Furthermore, event vendors have implemented QR codes to display their menus on mobile devices, enabling ordering for those who cannot be reached.

13. Tracking

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At this stage, the event has concluded. 10% of your attendees took the time to complete the survey. Then, uncertainty remains to be made about whether sessions were practical. On-site, what grabbed the interest of your attendees? Transform your events into more analytical ones by reducing uncertainty about attendance and attendee views.

When events make more money, tracking attendance helps you learn more about how attendees experience the event. It also improves consumer insights and increases ROI. It contributes to producing more engaging and cost-effective events.

14. Time and Cost-effective

 

An image showing how you can save your time and cost with event automation 

Would you prefer to pay each vendor separately if you bought various event tools, such as registration and ticketing? You spent all your money and time on different tools for events.

These tools include registration and ticketing. You should also have every tool available in a single location as part of a fixed-price integrated bundle.

Event automation accomplishes precisely. A loyal companion remains by one’s side, conserving time and money. Customising and adding data to a predefined format is more efficient than manual coding, which is time-consuming. You can divide time into preparing other critical aspects by delegating the necessary tasks to the software.

15. On-Site Event Management

 

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No “easy” event exists, regardless of size, workplace proximity or difficulty. The thing you want after arriving on-site is for your invisible workload effort to be wasted. You can concentrate on delivering profitably. You can engage in events by utilising on-site event solutions. It includes;

  • Mobile event applications
  • Automated check-in
  • On-demand badging
  • Attendee monitoring
  • Lead capture
  • Reporting capabilities

This will help you to relieve the anxiety associated with negative attendee experiences.

16. Post-Event Analysis

The value of event automation continues beyond the conclusion of the event. Collecting feedback and conducting post-event analyses are vital for continuous enhancement.

  • Surveys and Feedback

After the event, organisers will distribute feedback and survey forms to attendees and guests. The information gathered from the collected data offers significant insights. It informs future event planning and improvements.

One instance of an acknowledged platform for producing and disseminating automated surveys and feedback forms is JTB India. Utilising the feedback collected by attendees and visitors after the event enables event organisers to implement data-driven enhancements for the next events.

  • Performance Metrics

Automation tools can compile performance metrics. It includes attendance rates, engagement levels, and return on investment. This information gives event organisers insights into the event’s success. It also provides the areas requiring improvement.

Event organisers can utilise the automation functionalities provided by JTB India. It is a well-established marketing and customer relationship management platform. It monitors attendance, engagement, and return on investment (ROI). They can get practical data to test the event’s success and develop improvements.

Wrapping Up

The continuous development of automation technologies has created a future of infinite opportunities in event management. By adopting revolutionary tools, event organisers can access new opportunities. The organiser will provide attendees with extraordinary experiences.

JTB India provides responsive tools that enable you to optimise lead prioritisation, expedite customer outreach and enhance performance. It promotes your venues with keen interest to corporate buyers and event coordinators.

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