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The Role of Technology in Strategic Meetings Management

Strategic Meetings Management (SMM) has emerged as a cornerstone of modern business operations, facilitating the seamless planning, execution, and analysis of corporate meetings and events. This is where robust technology comes in. Technology in strategic meetings management plays a pivotal role in driving organisational efficiency, and maximising the impact of meetings. From advanced event management software to innovative data analytics platforms, technology empowers businesses to streamline their meeting management efforts and achieve greater success.

But how can technology in strategic meeting management be enhanced?

What are the latest tools and trends that can help businesses shape the future of meeting management?

And many more questions must be coming into your head.

Well, we are going to answer all your questions in this blog. From the utilisation of artificial intelligence to the integration of virtual reality, we will preview key technological innovations revolutionising the way meetings and events are planned, executed, and experienced. 

What is Strategic Meetings Management (SMM)?

SMM is a systematic approach to planning and managing corporate meetings and events. It streamlines processes like venue selection, attendee management, and budgeting to boost efficiency and control costs. By centralising these tasks, organisations can ensure compliance, enhance the meeting experience, and maximise value. 

Integrating technology into SMM processes automates tasks, improves communication, and enables real-time data analysis. This technology-driven approach helps organisations adapt to evolving business demands, increase productivity, and stay competitive in today’s digital landscape.

Moreover, SMM goes beyond just planning events. It also helps with things like taking care of Environmental, Social, and Governance (ESG) management, being socially responsible, and following good governance practices. By making events more eco-friendly and socially conscious, SMM helps companies support important causes and run their events in a way that’s good for everyone. This means that events not only meet business goals but also help make the world a better place.

But How to Implement ESG Practices?

To implement ESG (Environmental, Social, and Governance) practices effectively, you must follow these steps:

  1. Assess current practices: Evaluate your organization’s current environmental, social, and governance practices to identify areas for improvement.
  2. Set goals: Establish clear and measurable goals for ESG initiatives, considering factors such as reducing carbon footprint, promoting diversity and inclusion, and enhancing governance transparency.
  3. Develop policies and procedures: Create policies and procedures that outline how your organization will address environmental impacts, social issues, and governance practices.
  4. Engage stakeholders: Involve key stakeholders, including employees, customers, investors, and community members, in the development and implementation of ESG initiatives.
  5. Monitor and measure performance: Implement systems to track and measure progress towards ESG goals, using metrics such as energy consumption, employee satisfaction, and board diversity.
  6. Report and communicate: Communicate your organization’s ESG efforts transparently through regular reporting and disclosure mechanisms, such as sustainability reports and investor presentations.
  7. Continuously improve: Regularly review and update your ESG policies and practices to reflect changes in the business landscape and stakeholder expectations, ensuring ongoing improvement and alignment with organizational goals.

By integrating these ESG practices into event management processes, organizations can demonstrate their commitment to sustainability, social responsibility, and ethical governance, driving positive impact and enhancing their overall reputation and performance.

Importance of Technology in Strategic Meetings Management

An image showing the importance of technology in strategic meetings management

Technology is transforming the landscape of strategic meetings management, enhancing efficiency and driving impactful results. Let’s dive deeper to understand how here: 

1. Environment

Technology in Strategic Meetings Management (SMM) enhances efficiency and conserves resources by streamlining processes. It reduces paper usage and saves time and costs through digitized registration and communication.

SMM enables organizations to achieve sustainable events by implementing effective waste reduction and recycling policies. Strategies such as using reusable materials, embracing digital solutions, and providing on-site recycling facilities minimize waste generation, promoting environmental sustainability.

2. Governance

Technology-driven Strategic Meetings Management (SMM) enhances governance through increased transparency and visualization of return on investment (ROI). Real-time data and insights provided by advanced technology tools enable stakeholders to monitor event performance, track expenses, and ensure compliance with policies and regulations.

Additionally, the visualization of ROI in event management allows organizations to analyze data on attendee engagement, satisfaction, and cost-effectiveness. This empowers them to make informed decisions, optimize resource allocation, and maximize ROI effectively.

3. Social

SMM enhances stakeholder relations by considering their concerns in event planning and fostering trust and cooperation. Through technology, organizations showcase their commitment to social responsibility and ethical practices, strengthening relationships.

Furthermore, technology-enabled SMM facilitates collaboration with eco-friendly suppliers, ensuring event materials align with sustainability goals. By partnering with like-minded suppliers, organizations promote ethical sourcing and responsible consumption, contributing to ESG principles. Incorporating stakeholder engagement in SMM allows companies to address environmental and social concerns transparently. By involving stakeholders in decision-making and communicating sustainability initiatives, organizations build trust and credibility in their ESG efforts.

Incorporating stakeholder’s engagement into Strategic Meetings Management ensures that the concerns and values of all stakeholders are addressed, fostering trust and credibility in the organization’s ESG initiatives.

JTB Connect: Empowering Strategic Meetings Management with Technology

JTB Connect stands out as an innovative event management technology platform designed to revolutionise meeting processes from planning to execution. At its core, JTB Connect offers a range of features aimed at optimising meeting management practices:

Centralised Data Management

One of the key features of JTB Connect is its ability to centralise data management, allowing organisations to store and access all relevant meeting information in one secure location. This streamlines the process of organising and retrieving essential data, ensuring that stakeholders have access to the most up-to-date information at all times.

An image showing the JTB Connect dashboard, a robust technology in strategic meetings management.

Automated Workflows

JTB Connect streamlines meeting workflows through automated processes, reducing manual intervention and minimising the risk of errors. Tasks such as attendee registration, agenda scheduling, and vendor coordination are automated, freeing up valuable time and resources for organisers to focus on strategic decision-making.

An image showing the JTB Connect dashboard, a robust technology in strategic meetings management.

Real-Time Analytics

Real-time analytics capabilities provided by JTB Connect offer valuable insights into meeting performance and attendee engagement. Through intuitive dashboards and reporting tools, organisations can monitor key metrics, track progress against goals, and identify areas for improvement. This data-driven approach enables organisations to make informed decisions and optimise meeting strategies for better outcomes.

An image showing the JTB Connect dashboard, a robust technology in strategic meetings management.

In essence, JTB Connect empowers organisations to take control of their meeting management processes, driving efficiency, productivity, and success.

Request a demo to explore JTB Connect a robust Technology in Strategic Meetings Management

Key Technological Tools in Strategic Meetings Management

In the realm of Strategic Meetings Management (SMM), technological tools play a pivotal role in optimising meeting processes and driving success. Among the essential tools are event management software, mobile applications, and data analytics platforms, each offering unique features tailored to streamline meeting management efforts.

Event Management Software

Event management software serves as the backbone of Strategic Meetings Management (SMM), providing centralised platforms for planning, organising, and executing meetings and events. These software solutions offer a range of features, including:

  • Agenda management
  • Attendee registration
  • Venue sourcing
  • Budget tracking

By consolidating these tasks into a single platform, event management software enhances efficiency and facilitates seamless coordination throughout the meeting lifecycle.

Mobile Applications

Complementing event management software are mobile applications designed to enhance attendee engagement and interaction during meetings and events. These apps offer functionalities such as:

  • Live polling
  • Q&A sessions
  • Agenda updates
  • Networking opportunities

Moreover, mobile apps provide organisers with valuable insights into attendee behaviour and preferences, enabling them to make real-time adjustments and improvements to enhance overall satisfaction.

Data Analytics Platforms

Data analytics platforms are instrumental in providing organisations with actionable insights into meeting performance and attendee engagement. These platforms leverage data collected from various sources to generate comprehensive reports and analyses, including:

  • Registration forms
  • Attendee interactions
  • Post-event surveys

By analysing this data, organisations can identify trends, measure event ROI, and make data-driven decisions to optimise future meeting strategies.


Technology in strategic meetings management has emerged as a cornerstone, revolutionising the way organisations plan, execute, and analyse meetings and events. Throughout this blog, we’ve explored the critical role of technology in enhancing SMM processes, driving efficiency, and fostering innovation.

From essential tools like event management software and mobile apps to emerging trends like artificial intelligence and virtual reality, technology offers a myriad of opportunities for organisations to optimise their meeting management practices and stay ahead of the curve.

At the forefront of this technological revolution is JTB Connect, an innovative event management platform that empowers organisations to streamline meeting processes, automate workflows, and gain valuable insights through real-time analytics.

Looking ahead, the future of technology in SMM holds even greater promise, with advancements, innovations, and opportunities on the horizon. Organisations must embrace these changes, leverage technology effectively, and remain adaptable to drive SMM success in an ever-evolving business landscape.

Request a demo to explore JTB Connect, a robust technology in strategic meetings management.